This activation took place at the North Sea Jazz Festival 2016 on behalf of
American Express. Visitors were approached in a friendly manner by the model
photographers whether they wanted be photographed and were given
information about the link with American Express music festivals/concerts. By
sharing the photo on Facebook, visitors could win concert tickets. 78% Of the
visitors collected their photo from the linkpage, on which 62% also shared their
photo on social media.
This campaign was carried out at the ICI Paris XL shops in Amsterdam and
Rotterdam. Visitors were approached on the street to be photographed.
Afterwards the consumers were given information about the new YSL fragrance
for her: Mon Paris and given the chance to participate in an online social media
campaign by sharing the photo directly via sharing tablets. 88% of visitors
shared their photo and left their email address.
During the Dutch Film Festival, all VIP guests were being photographed in front of a brandwall. The photos were printed directly
at the stand-alone print station. This created the perfect give away as a memory of an amazing night. In both printing and online
viewing of the photos, contact information was received. 82% of the visitors printed their photos of which 67% shared their photo
on social media